1.So far, TikTok is the No. 1 downloaded app of 2020

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Despite only being released globally in 2018, it ranks as one of the most downloaded apps of the last decade.

2.Nine Out of Ten TikTok Users Use the App Multiple Times Daily

According to official TikTok statistics, its users are loyal and keep on returning to the app. There is a great opportunities for marketers to reach their audience when they are on the platform multiple times throughout the day.

3. Highest Social Media Engagement Rates

TikTok has the highest follower engagement rates across 100,000 user profiles sampled in an online research project conducted by Influencer Marketing Hub.

influencer marketing engagement rates

4. 25.8% of US Users Aged 18-24

TikTok's user base still very closely matches that of Musical.ly. Most of its US users are young, with 25.8% aged between 18 and 24. This is an age brands often want to reach.

5. Anti marketing - marketing

Generation Z doesn’t like advertising. 51% of them now use ad-blockers when browsing. That means the traditional strategies of SMA and SEA won’t work as well for them as previous generations.

Instead, you need to be less invasive. It ties back to that sense of community. These savvier social media users are willing to engage with brands on their level. So when you’re building brand stories that incorporate your community, you’re on to a winner.

TikTok is an ideal platform for this

6.Some(Not Every)One Else Is Already Doing It

Family Feud, Will Smith, Walmart, Chipotle, the NBA, and so many other businesses are already using TikTok.

Basically, brands that target younger people are starting to take advantage of the platform.

And while 89% of marketers are adding Facebook to their social media marketing plans for 2020, only 4% are adding TikTok according to the 2019 Sprout Social Index. That’s a great opportunity to stand out from the crowd.